Sean Carney / Director of Production
Stance-TFR-5.jpg

USAA Real Estate

USAA Real Estate

 

Client

USAA Real Estate

ROLE

Exec. Producer

tags

Brand video
Motion Graphics
Video production
Editorial
Sound Design
Original soundtrack

 

WHAT HAPPENS WHEN REAL ESTATE & TECHNOLOGY MEET?

Challenge:

Our client had decades of experience but were complete newbies to creating any content on their own.

My team developed a brand video—on a quick-turn timeline during Covid lockdown—that:

  • Serves as an introduction in business development meetings.

  • Can be shared during conferences and other live events.

  • Can be featured on the USAA Real Estate website and social media.

  • Has evergreen messaging.

Solution:

Find and focus on the core message—what happens when real estate and technology meet?

We narrowed the answer to three areas:

  1. A focus on technology and innovation: in day-to-day work, asset mix and the people in USAA Real Estate circles.

  2. Doing new things isn’t new to us: deep experience, expertise and follow through across real estate and technology makes USAA Real Estate ready to predict and pursue new opportunities.

  3. Advancing not just USAA Real Estate but the entire industry: sharing innovations and driving what’s next

We aligned with our clients via a creative brief and a prescribed number of rounds of script review + revision, and began what ended up being a fun and rewarding journey:

  • We embedded a video editorial team from the start, and challenged them to find stock footage that felt new + fresh.

  • Integrated bespoke drone footage shot at USAA Real Estate’s cutting-edge properties.

  • Traveled all the way to Paris, France (virtually) for the perfect composer + soundtrack.

  • Devised cutting-edge motion graphics with our animator in NYC.

  • Went with the flow: our client liked our temp voice track (done late night by our Creative Director on his iPhone), so we found a way to make it work… 

Result:

A bold new statement of purpose for USAA Real Estate, communicating how the USAA Real Estate team of expert practitioners work at the intersection of the physical and the digital, the innovative and the functional, the complex and the incredible. From biotech and entertainment to data and e-commerce, USAA Real Estate’s properties are defining the future of how people live, work, and communicate.

And they’re just getting started.