PSi Microsite & VR Experience
Social + Pre-roll Video
Rich Media Banners
IMMERSED IN CUTTING-EDGE TECH
PSi was the hot new club from TaylorMade, the leaders in golf technology.
Though we had worked on many TaylorMade campaigns (we were their agency of record), PSi was a different kind of product in that it was designed to appeal to true golfing pros. Thus, it wore a sleek and minimal external shell with layers of nested technology inside—and an extended hitting range.
The team was challenged to explain the technology, align the product with popular cutting-edge tech products (think: Apple, Tesla), and show the extended hitting range.
Our solution was to develop an integrated campaign: sleek interactive Rich Media banners that showed and exploded view of the club head, a custom HTML5 product landing page (PLP) with even more interactivity, and a Google Cardboard VR experience that could be taken to stores and on the PGA Tour.
BRANDED VR FEATURING GOLF'S TOP PLAYERS
We sent 1,500 PSi-branded Google Cardboard VR viewers to stores across the country like Dick’s Sporting Goods, so customers could watch 360 videos of the Pro’s club fittings. A custom app that we co-designed with our VR partner made things go.
Fans could watch on any Android or iOS VR device, Oculus Rift, HTC Vive, YouTube 360 and on PSi’s product page.
PSi was a huge winner on tour and at the stores and is widely credited with ushering a new golden age of sales at TaylorMade.
WATCH THE MICROSITE + VR EXPERIENCE FLY THROUGH