Tour Truck 360º
WE CREATED THE WORLD’S FIRST 360º SHOPPABLE PRO GOLF EXPERIENCE
This is one of my favorite projects I’ve ever worked on, and here’s why:
Came from a brainstorm — The Creative Director and I concepted it, and I had a phased development timeline and budget to the client within days. We had go-ahead two weeks later.
Captured on location — Pro golfers are a discerning audience so no fakery here. I flew to Atlanta and hung with the pros to learn what how the tour truck staff makes their custom gear. Then our 3-person team 360º-photographed everything.
Developed in-browser — The dev team was prototyping even before we returned to LA. We used agile methodology and the shoppable environment came to life in a couple weeks.
Seamless ecommerce integration — It’s plug and play with client’s preferred ecomm platform; just add product and go!
Ultimately, issues with the client parent company prevented Tour Truck 360º from reaching the market, but I am still extremely proud of the fast, cutting-edge, multidisciplinary work my team did.