Stance x Star Wars

Client

Stance

ROLE

Exec. Producer

AWARDS

Cannes Gold Lion (Mobile)
Awwwards
OneShow
AdAge Digital Campaign Of The Year
Pixel
FWA
Effie

AN ORIGINAL TRILOGY OF EXECUTIONS…

Shop the Force — In an exciting first, we enabled fans to shop Stance socks without touching their device! Developed in-browser with Agile methodology, the site used WebGL and operated on desktop (with webcam) or mobile (via accelerometer). We added visual and haptic feedback to control the eye-popping stop motion animation. First day sales broke all records and we won many awards, including a Gold Lion at Cannes.

Instagram — We retold the Star Wars saga with socks! When people didn’t believe the socks were real, my team released behind-the-scenes video which catapulted Stance to their highest social engagement to date.

Influencer Activation — There was no media spend, so we sent 20 influencers a personalized Star Wars hologram invitation that sat on a brand new laser-etched iPad! Each was loaded with exclusive content & light side / dark side socks in a custom box. The unboxers blew up the video views and our promo work was done.

Not bad for a rebel sock brand.

CASE STUDY

technology

HTML5, WebGL, Javascript, Webcam, Smartphone Accelerometer, Stop-Motion Animation, Simulated Holography (Pepper’s Ghost)